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Telling people what you want them to do is important. Telling them why you want them to do it is essential. I find many leaders miss this when crafting and delivering their intent to others. “Jack, I’d like you to install cameras in the warehouse entrance and loading dock.” Jack, the dutiful employee will indeed take on this task but if he fails to understand why, he may not meet your intent.
I was an aide to a U.S. Army General years ago. We traveled quite a bit meeting with other Army senior leaders and visiting soldiers. At one particular base we frequented, there was an older man, Mr. Wallace who worked the front desk at the military guest house. I never knew his first name. He had a plastic gold plate at the counter with, “Mr. Wallace” engraved on it. He was there in the quiet, late evening darkness every time we arrived.
